As a small business owner in Vancouver, it is vital to have an online presence, be visible and relevant in what has become a digitally focused world. This image will speak to the audience you cater to, the clients you target for business, and colleagues with whom you establish respect.
The impression you want to elicit in every scenario is one of credibility, accountability, confidence, trust, and ability. Few of these individuals will gather any of those attributes from a selfie, but you grimace at the thought of using a professional photographer.
A reputable, capable photographer like you’ll find with Simon Rochfort Photography can attest to the professionalism required of talent in every industry in order to succeed.
That professionalism leaves little room to dislike how you appear in public photos, instead encouraging you to find the most suitable person to spotlight your personality within the headshot, essentially creating your brand. How will professional headshot photography benefit your small business? Let’s learn.
How Will A Professional Vancouver Headshot Photographer Benefit Your Small Business
A headshot is essentially the first image, or impression, almost like extending your hand to a new client in the virtual world. These are profiled on most social networking sites, the business website, and usually, if you have an “Introduction” page.
When the photographs are natural and easy instead of forced or almost false, the people who interact with you regularly can get a sense of who you are through the photo.
There should be an authenticity, a credibility, and the ability to believe you’re someone they want to do business with. Go here to learn why professional headshots matter in business.
A professional photographer in Vancouver brings out your essence. The photos are more than just a headshot, a picture with a smile and head tilted in varying angles.
The image has the capacity to make an impact in your business because the eyes are speaking, the smile is voicing an opinion, and the face is lively with animation. The audience feels your exuberance. Can a professional headshot photographer help escalate your small business?
An element of self-confidence is an essential trait in business
If you’re not self-assured, how will your clients feel about doing business with you? How will colleagues feel about working alongside someone who isn’t confident in their skill set? You have to believe in yourself so others can.
Everyone feels uncomfortable and vulnerable when having a photo taken, let alone going through a photo shoot. Most people dissect what they perceive as flaws when presented with these opportunities.
Fortunately, a professional photographer is after the natural shot with the camera clicking, so you’re usually not aware of which shots are the shots.
It’s usually a very comfortable, fun experience with no one feeling ill at ease and the guest finding their photos incredible, almost not recognizing that side of themself. And with that comes astonishing self-confidence.
Check out the guidance on how to get through a professional headshot session.
It’s an investment in your career and objectives
Investing in a business that you know has the potential to expand the audience is exhilarating. A professional headshot can lead to so many opportunities.
There’s the chance to take you outside your comfort zone, sending you into a whole new target group as people start to see you in a different light, one they take seriously and believe in.
Perhaps you used an Avatar or a cartoon for your profile photo, possibly put in a selfie for a while, but now you’re ready to take control of the business. You now know that means affirming your capabilities and identifying your purpose so the demographic can recognize who you are; it’s an investment in you.
Say no to selfies
It’s been said that everyone, even professional photographers, attempts the selfie for their profiling. Of course, theirs are probably of remarkable quality.
But the amateur doesn’t consider all the elements a professional understands when involved in a selfie, like a backdrop or the lighting.
No one is sure of the appropriate clothing for a professional shot; you don’t want to look “stuffy” or be too casual. And how about hair? It should be natural but also business-like.
With a professional headshot photographer, you get input on some of these details, relieving the stress of creating the image.
Don’t try too hard
Don’t force yourself to be someone you’re not with your headshot to drum up business. Present the authentic version of who you are. That’s the person your colleagues, clients, and consumers want to meet, especially if you’re someone who works remotely or behind the scenes.
They’re waiting to be introduced to you, not a mask. You won’t strike a match with everyone; none of us do. It’s vital to be “unapologetically you.” Those who reach out are doing so because they’re drawn to your appeal. Go with that, build on it, and let it lead you to success.
Final Thought
When you own a small business in Vancouver but don’t know which marketing strategy will assist you in progressing it to the next level, perhaps you should look at how you present your image to the audience. The consumer wants to know the story behind the goods and services, including the person responsible.
They want to know if this individual is credible, trustworthy, and reliable. You may have been using photographs of scenery or animation or anything except a headshot, possibly the dreaded selfie, which looks anything but natural.
Everyone has heard, “you have to spend money to make money.” If you want to expand your reach and be taken seriously, a first step would be investing in professional headshot photos.
These will present an authentic, natural, and inviting appeal that will draw people in and make them take you seriously. Click here to learn why small business owners can benefit from professional headshots.
An online presence is critical for a growing business, and it should be one you can be proud of, feel confident about, and establish a new clientele from.
